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Outlaw Rolls

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 Outlaw Rolls

A new fast casual sushi restaurant concept, Outlaw Rolls embraces a distinctly American style of sushi with the attitude the American Frontier. Featured sushi rolls include Southern Fried Chicken Roll, Texas Brisket Roll and Louisiana Po’ Boy Roll. The brand identity figuratively “stomps” on tradition through its use of a traditional seal depicting a bison overpowering on an upside-down fish. The bison, as the national American mammal, represents the American perspective in its pose and strength. The fish more broadly represents the traditional sushi in ritual and purity. Together, the logo represents the “Home of American Sushi.”

Branding | Identity | Art Direction

 
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