Heartflow needed to evolve from being seen as a single-product FFRCT tool into a unified, future-facing platform brand for lifelong coronary artery disease management, with a clear narrative and system that could scale across offerings and audiences. The previous perception and architecture limited recognition of its end-to-end clinical and economic value, so the rebrand repositioned Heartflow as a single master brand with Heartflow One at the center, supported by a focused strategy, the “Visionary Pragmatists” audience, the tagline “See CAD. Manage for life.”, and a new identity and web experience that visually express clarity, confidence, and partnership throughout the CAD care journey.

Client: Heartflow
Role: Branding, Identity, Art Direction, Web Design, Print, Digital
Firm: Recreation RSA
Creation Direction: Matt Hendon
Strategy: Mike Chirumbolo, Scott Burke, Erin Klotz
Art Direction & Design: Avery Kershaw, Andre Carnevale, Frances Ellenberger
Video: Todd Ransick, Jeremy Castillo, Kyle Doan
Motion Design: Kyle Doan
VFX: Hybrid Medical Animation
Web Development: Kingsmen Digital Ventures