Hummingbird TLC

Hummingbird TLC, a nonprofit educational center in rural New Mexico, needed a brand that reflected its commitment to a deeper relationship between humans and the Earth while resonating with a more inclusive, youth-forward audience. The existing expression carried the spirit of stewardship, but it wasn’t yet equipped to clearly support investor conversations or communicate a focused, contemporary vision for growth.

The engagement began with brand strategy, positioning, and the articulation of vision and mission, grounding the organization in a clear, compelling story about being “stewards of land and self.” From there, the work translated that narrative into an identity system that balanced warmth and seriousness—combining approachable, youth-friendly elements with cues that signal credibility and long-term commitment to regenerative education. The system was designed to help Hummingbird TLC speak more clearly to investors, partners, and participants alike.

The resulting identity provides a flexible toolkit for communications—from fundraising materials to on-site experiences—making it easier for the organization to express what it stands for and why it matters. By aligning strategy and visual language, the brand gives Hummingbird TLC a stronger platform to invite support, broaden its community, and demonstrate the value of its work in both local and wider contexts.

Client: Hummingbird TLC
Role: Branding, Identity, Art Direction
Firm: Studio Matt Hendon LLC
Strategy: Jill Salzman